My only qualm with this value prop is that it's hidden on the eCommerce website's "About Us" page. I'd love to see it given more prominent real estate on the homepage. Though one of our longer value propositions, Pagely's simplicity and clarity helps prevent it from being overwhelming. Bitly Known for its link shortening, Bitly is all about removing clutter and being concise, so it's only natural that the company's value proposition reflect these traits as well.
Apple MacBook Apple has great value propositions for every product, but one that is particularly impressive is its statement for the MacBook. In this witty example, Apple emphasizes how lightweight its product is its biggest differentiator , while also speaking to how advanced its technology is. When you choose its platform over YouTube, you're making a commitment to posting something "worth watching," not just another cat video no offense, cat videos.
FreshBooks In their value proposition, Freshbooks does a great job of telling you exactly what they do and who it is for, calling out their personas directly. Need a web presence now and considering Squarespace, Wix, or Webs? Weebly's value proposition sets out to make sure its prospects know there's no faster or easier way to get started than with its platform.
Simple and direct, if you're looking for a Firefox or Chrome alternative, Opera is fast, secure, and easy-to-use. Why not give it a try? It takes great skill to capture both functional and emotional value in a one short sentence, but The Ladders does that flawlessly here. Pinterest Now, this value proposition is no longer in use, but it is nevertheless a worthy mention.
From its old homepage, Pinterest tells you exactly who it is and what it does in one simple phrase. Salesforce Salesforce's value proposition has gone through many iterations over the years. In six small words, not only does the statement tell you what it does, but it introduces you to someone who can vouch for it. It invites you to hear someone else's story.
Square Sometimes people just don't have cash on them and as a consumer, I think it's safe to say that nothing is more frustrating than trying to make a purchase then finding out they don't accept credit cards. It's annoying to the buyer and often leads to the business owner missing out on a sale. Square's product eliminates both of these grievances and its value proposition speaks directly to that.
In every business category, one company will commit to being the best teacher, and the most helpful. And that company will be rewarded with attention, sales, loyalty and advocacy by consumers who are sick to death of being sold, sold, sold. Traditional paid advertising, the standard interruption marketing method, essentially rents eyeballs or clicks for your business.
Once the money stops flowing into those channels, the results stop, too. By contrast, content marketing allows you to build an audience that you can keep. It should not be viewed as a traditional marketing expense since the returns for evergreen content will last as long as the thoughts stay relevant. But content and relationship marketing as a whole go far beyond acquisition. Using content as a form of support is also marketing. Free resources, help documentation and webinars can marketing to customers as long as the content is educational, enjoyable, and motivational.
Social media marketing If you can get past the hype, social media can truly be a useful channel for creating relationships with customers. As an example, see how FedEx has used social media to build trust and prestige with customers and to successfully resolve issues: Mostly in a matter of minutes. Their Twitter account has become one of the most popular online corporate accounts. Building relationships through social media is about knowing your customers and creating a social media presence that reflects what they want to see from you.
Email marketing "Email is still one of the most powerful relationship marketing mediums, as it is just so personal. Incorporate this channel by delivering free course content and product updates via email. Having a clear, distraction-free channel to notify customers of these offerings is how you can elicit responses like this: This may become a weekly tweet. Consistently amazed by the fantastic free resources helpscout emails.
Relationship marketing starts when customers opt-in. As with every aspect of relationship marketing, creating a great loyalty program starts with knowing what your customers want and what they want to do in order to get it. Oftentimes this is simply buying more of your products.
The Business Case for Building Real Relationships with Customers
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